News, opinions and good things to think about.
A Conversation with Your Imagination.
October 11th, 201110/1/11 Longtime client Ringling College of Art + Design has hired ZAC to promote their upcoming Imagination Conversation.
Is there a doctor in the house? Yes.
October 11th, 20119/27/11 – Zeh Arndt Creative continues it’s 12-year tradition of serving the medical community with new campaigns for Bayfront Medical Center and St. John’s Riverside Hospital.
College Football on ESPN
October 11th, 20119/20/11 Zeh Arndt Creative has been tapped by ESPN and Bluefoot Entertainment to write teases and advancers for the 2011-12 CFB season. Go Blue!
For many, we’re the strong silent type.
August 1st, 20118/1/11 For agencies from Tampa to New York to Calgary to Switzerland, we offer creative support. Current projects: fashion, healthcare, architecture, financial, real estate, restaurant, retail.
Sports are Great. Diversity is Greater.
August 1st, 20117/30/11 The Sunshine State Conference retains Zeh Arndt Creative to promote diversity initiatives.
Let’s Eat!
August 1st, 20117/15/11 – Boneheads and Cafe Alma engage Zeh Arndt Creative for new strategic and creative development.
Vodka To Go? Yes.
August 1st, 20117/7/11 Western Spirits has tapped Zeh Arndt Creative to help brand their breakthrough product KRU82.
We would name names if we wanted glory.
May 24th, 2011Clients often hire us for our “behind the scenes” creative firepower. And the names we’ve worked with this year are more impressive than ever. Since our inception in 1999, Zeh Arndt Creative has created a nice niche by being able to provide strategic and creative services for clients of all sizes – in all forms. For some clients, we’re a full-service shop delivering everything from research and strategic development to creative development and production, media planning/buying, results analysis and more. For others, we’re an extension of their creative department. For many, we’re somewhere in between. When agencies are stumped or swamped, we’re modest enough to jump in and avoid stepping on toes. When direct clients have had it with their current agency or their internal team needs a hand, we’re nimble enough to respond like firefighting ninjas. And for three advertising agencies from Tampa to New York, we have provided the creative chops and management charisma to help them start from the ground up. No matter the scenario we’re happy to simply do great work for good people. That’s glory enough for us.
Sports and Fashion Fighting Cancer.
March 10th, 20113/10/11 ZAC has been hired by The Aitch Foundation in Lansing, MI to promote The Hidden Key Fashion show featuring Michigan State University basketball players and other celebrities wearing new fashions from five designers, including Lady Aitch, ROI Denim and DEFYE. Proceeds from this event will fund research by the MSU HealthTeam into early detection of hidden (occult) cancers. A new logo, identity package, Facebook page and website are the first deliverables.
IRL On ESPN Fuels Up at ZAC
March 9th, 20113/9/11 Shifting from NASCAR to IRL, Zeh Arndt Creative will be writing the tease script for the Honda Grand Prix of St. Petersburg on ESPN.
ZAC Helps Bring the SSC to Brighthouse
March 7th, 2011“Eckerd College and the rest of the Sunshine State Conference teams play great basketball and very few people know it. We need to do something about that.”, Brian Arndt – May 2010
What began as a desire to help raise awareness for St. Petersburg’s Eckerd College basketball team, culminated last week with Brighthouse Sports Network’s live broadcast of the men’s and women’s finals of the Sunshine State Conference’s basketball championship.
Working with Sunshine State Conference (SSC) commissioner, Jay Jones, and Brighthouse Network’s, John Maples, ZAC president Brian Arndt brought the two entities together and helped start a relationship that shows great promise for future broadcasts of SSC games. “It makes great sense strategically and financially for everyone,” said Arndt. “The level of play is exciting, and NCAA Division II has a great saying that sports are the front porch to their schools. It’s often the first experience someone has with their college. Well, the SSC front porch has everything you’re looking for – a fun, friendly, family experience. And with Brighthouse Sports Network’s commitment to local sports programming this is a great fit.”
The SSC basketball finals carried live from Florida Tech on March 6th saw Florida Southern defeat Floria Tech for the women’s title, and Rollins defeat Eckerd for the men’s title.
Ringling College & Seawater Foundation
January 24th, 20111/24/11 Zeh Arndt Creative continues to provide creative support to Ringling College’s effort to raise awareness of Seawater Foundation. More to come.
The Chase Is Over.
November 24th, 201011/22/10 Zeh Arndt Creative wrapped up the NASCAR Sprint Cup season writing the final tease for the race at Homestead. Thank you, ESPN!
Play Rock Band. For real.
November 11th, 201011/11/10 We’re jamming on complete brand development of Tampa rock and roll school, Academy of Rock.
Eckerd College & Youth Basketball
October 21st, 201010/21/10 Zeh Arndt Creative completes Junior Tritons youth basketball branding for Eckerd College.
Salt Water to Fields to Fresh Water
September 17th, 20109/17/10 Zeh Arndt Creative is helping Ringling College and The Seawater Foundation increase exposure and donations for this global initiative.
Hysterectomy Info at HerHealth.org
August 28th, 20108/28/10 Check out our latest healthcare website collaboration herhealth.org. We provided the creative. Our friends at RocketReady brought it to life.
Well played, Mr. Woods.
April 8th, 2010Today’s Tiger Woods Nike Ad launched during the opening round at the Masters is a brilliant example of crisis management 101: go directly towards your crisis, address it and leverage it. More public figures, companies and brands should take note of the public discussion around this simple engaging idea of learning from a mistake. Whether you agree with the message or not doesn’t matter. Tiger and Nike have recaptured control of his brand, and given him the ability to play through.
-B
Brian Arndt
President/Creative Director
Maybe Your Cousin’s Friend’s Brother Shouldn’t Design Your Logo
February 22nd, 2010Last November, I gave a speech about Branding on a Budget to a room of 100 entrepreneurs at a Kickstart Training workshop presented by Michelle Bauer and Common Language. I opened my presentation at the USF St. Petersburg College of Business by giving a quick definition of a brand.
I explained that at Zeh Arndt Creative we believe your brand is everything. It is your image, your voice, the first and last impression you communicate to anyone and everyone that comes into contact with you and your business. Your brand is incredibly important and should be given as much consideration as you will give your business plan.
This led to a quick story about a multi-million dollar company looking to rebrand themselves, but whose owner was determined to use a logo that a relative had created for them… with Microsoft Word.
Now, your cousin’s friend’s brother or your receptionist or office manager may be really nice, and they may have done a great job picking out clip art for your first newsletter. However, unless he or she is an experienced brand professional you probably do not want to entrust the development of your brand to someone searching for a piece of clip art and a funky typeface.
We wouldn’t want one of our art directors to do our taxes. Why? That’s not their profession. That’s not where their talents lie. Sure they might be able to fill out a form (and they would likely use a really nice font and soothing color scheme), but our certified accountant would be the best person to maximize our returns as that is their profession.
Likewise, your office manager may know enough about Photoshop and Illustrator (or even Word) to be dangerous, but when it comes to developing or refining your brand, it’s best to hire a professional agency with years of experience that will work with you to develop a comprehensive Vision Plan to guide your brand’s development. My apologies to all Cousin’s Friend’s Brothers.
-B
Brian Arndt
President/Creative Director
ZAC Newswire?
February 15th, 2010Now that our site is up and running, and our social media connections are firing, you’ll see our team sending out insightful, helpful and hopefully meaningful info you can use. For a daily (hourly, if something really cool happens) pulse of Zeh Arndt Creative, our clients and partners, follow our Twitter feed and Facebook page. For weekly agency news check out this blog. But if something really cool happens, it’ll be everywhere including our home page.
But the serious question is should we brand our agency news wire with a cool name? If so, what should it be?
Have a great week,
-B
Brian Arndt
President / Creative Director
Welcome to Zeh Arndt Creative.
February 4th, 2010Welcome to ZACreative.com v3.
Celebrating 10 years in business, our advertising agency has helped grow brands and sales for clients ranging from international fashion designers to local burrito joints and nearly every imaginable industry in between with innovative strategies and relentless creativity. Check out our new site. Tell us what you think. Spread the love. And if you feel inclined, give us a shout. We’d love the opportunity to help you grow your business.
-B
Brian Arndt
President/Creative Director