BRAND + DIGITAL AWARENESS • CREATIVE • PRODUCTION • est. 2022

THE CHALLENGE CODEBOXX was undifferentiated from the bulk of the market. Reaching students in their “last mile” of decision-making is crowded, expensive and inefficient. A socially and culturally diverse talent pool of developers is critical for meeting the needs of business and society. And their classes (at the time) were 100% on-site.

THE SOLUTION Create an ownable identity and brand promise. Create and deploy an awareness / response digital campaign, plus a email drip campaign to engage, inform, and connect potential students directly with professors to demonstrate the immediate, real-life benefits of taking their 16-week, onsite bootcamp..

THE RESULTS The rebrand has launched, and the messaging was so effective they incorporated our work into all of their marketing materials and website.