BRAND EVOLUTION / SOCIAL STRATEGY • CREATIVE • PRODUCTION • est. 2020

THE CHALLENGE Mrs. Fields has been around for over 40 years and has been making people smile with consistent treats along the way. Our task is to better utilize the social media channels to engage consumers at the top of the marketing funnel,  and remind them that Mrs. Fields Cookies is a classic, fun, relevant brand.

THE SOLUTION Create content that leans into Mrs. Field’s authentic legacy, while introducing a younger, clever personality to elevate Mrs. Fields’ image as a relevant, retro brand.

THE RESULTS We made Mrs. Fields hip again. Our efforts Extended Awareness, Improved Engagement, and Drove Interest worldwide. And the data doesn’t lie.

Facebook + 15,336% | Instagram + 17,690% Average Reach Increase Per Post 10/21 - 5/24