BRAND EVOLUTION / STRATEGY • CREATIVE • PRODUCTON • est. 2017

“Reinventing a classic American brand is a big responsibility, but creating branding that simultaneously states a unique selling proposition and makes a social statement is a once-in-a-company’s lifetime opportunity,” Brian Arndt

Zeh Arndt Creative was brought on as consultants in 2017 to assist Things Remembered with evolving their marketing and advertising in response to the changing world of retail. Through 2018, Zeh Arndt Creative continued working with Things Remembered executive team to establish the brand strategy, platform and creative concepts.

After filing bankruptcy and then coming under new ownership within the Enesco portfolio in early 2019, Things Remembered was ready to build upon the foundation meticulously created over the previous 18 months. Zeh Arndt Creative was then awarded the complete brand campaign development and production of “Everything’s Personal”.

The concept “Everything’s Personal” opens all doors to messaging that is universal yet uniquely ownable by the Things Remembered brand. Zeh Arndt Creative is bringing the new brand mantra to life in-store, in video, print, web, social media, and all digital channels in between Beyond the brand the launch, we’re developing seasonal campaigns, B2B initiatives, brand films featuring customer stories, experiential events and a whole lot more personalized goodness.

Ads + Store Experience

60 Brand Spot

Digital

Store Experience

Website

Social

Stay tuned for more new work including Holiday 2019, B2B, brand films including customer stories and more coming in 2020.

Zeh Arndt Creative + Things Remembered Brand Shoot 2019 // BTS

We are extremely proud to have produced this body of work with the support of our extended professional family, including Diamond View Productions, Camera Clay, Dave Spataro Photography, Todd Bates Photography and Forge Films.