BRAND EVOLUTION / STRATEGY • CREATIVE • PRODUCTION • est. 2017

“Reinventing a classic American brand is a big responsibility, but creating branding that simultaneously states a unique selling proposition and makes a social statement is a once-in-a-company’s lifetime opportunity,” Brian Arndt

THE 2024 RETURN OF THINGS REMEMBERED

“Everything’s Personal is a timeless brand campaign. We have to bring it back.” - Nelson Tejada / President Personalization Brands

Following the 1800-Flowers purchase of Things Remembered, we were reengaged in the Fall of 2024 to revitalize the evolution the Things Remembered brand by reprising the 2019 Everything’s Personal brand platform and holiday campaign.

THE ORIGINAL CHALLENGE ZAC was brought on as branding and advertising consultants in 2017 to help the 50+ year-old retailer adapt to the advent of online shopping. Through 2018, we created the brand strategy, platform and creative concepts. Then, in early 2019 they filed for bankruptcy.

THE SOLUTION In July 2019, the new owners awarded us complete creative development and production of branding, advertising, in-store experiences, digital, social, print and events.

THE RESULTS 400+ Stores Updated in 4 Weeks • +20% online sales  • +14% comp in-store sales • +16% mobile conversions • National media coverage • Regional and National Creative Awards

Zeh Arndt Creative + Things Remembered Brand Shoot 2019 // BTS

We are extremely proud to have produced this body of work with the support of our extended professional family, including Diamond View Productions, Camera Clay, Dave Spataro Photography, Todd Bates Photography and Forge Films.