CREATIVE • FILM DIRECTION & PRODUCTION •  EST. 2018

Visit Tampa Bay is the conventions and visitors bureau for the city of Tampa. In 2016, business pirate Kevin T. Greybeard was brought aboard to be their ambassador for meeting planners. After a two-year hiatus sailing the seven seas (and working the conventions circuit), Greybeard is once again a star of the silver screen helping meeting planners invade Tampa once again.

Zeh Arndt Creative, was hired to create the latest films featuring Kevin T. Greybeard the Business Pirate. What began as a project to promote Tampa area hotels and dining expanded to include the business pirate’s campaign to become Tampa’s next mayor.

Zeh Arndt Creative wrote and produced the series, filming Greybeard in multiple locations throughout Tampa, including city hall where Mayor Bob Buckhorn made a guest appearance throwing his support behind the city’s first openly pirate candidate. 

The videos featuring prominent Tampa hotels and restaurants were the foundation for the 2019 campaign which includes social, digital, web and email executions, and even an official announcement at the Tampa mayoral summit.

According to Patrick Harrison, CMO at Visit Tampa Bay, “It was time for Greybeard to sail the convention seas and the team at Zeh Arndt Creative grasped the potential immediately. They crafted outstanding scripts and produced three video gems and multiple gifs and clips that take the Greybeard mission to a new level.”

The Visit Tampa Bay meetings team set a record of over 500,000 room nights in 2018, and this year is expected to exceed that number.